I’ve been keeping up with numerous professional tennis players on Instagram, and I’ve noticed a curious trend among some female athletes. They’ve been sharing similar stories featuring a gift box and a set of skincare products, all tagged with @JPegula. This piqued my interest, prompting me to click through to Pegula’s Instagram main page to uncover more about this intriguing connection…

For tennis fans, Jessica Pegula is not a stranger. She holds the esteemed position as the American No. 2 and currently ranks as the world No. 4 in the sport. With an impressive tally of 4 WTA singles titles to her name, including two prestigious WTA1000 titles in Montreal and Guadalajara in 2022.

Jessica Pegula hails from a distinguished sporting dynasty. Her father, Terry Pegula, boasts a net worth of around $6.7 billion, and her mother, Kim Pegula, join him as principal owners of both the NFL’s Buffalo Bills and the National Hockey League’s Buffalo Sabres. Their acquisition of the Sabres for $189 million in 2010 and the Bills for $1.4 billion in 2014 marked significant milestones in the sports industry. Terry Pegula amassed his wealth primarily through investments in the oil and gas industry, a testament to his business acumen and entrepreneurial spirit.

Fans might humorously suggest on social media that winning or losing doesn’t matter to Jessica Pegula because of her wealthy family background. However, it’s important to recognise that Pegula still puts in the same effort and dedication as other professional tennis players. “She’s just a down-to-earth, real person and she works really hard,” her former coach David Witt told USTA in 2021.

“I’ve had issues with my skin for as long as I can remember. I have always been extremely active and began playing competitive tennis around the age of ten. As my tennis travel and stress increased, my skin got worse. Washing my face after every workout seemed impractical, and my products seemed harsh. As I got more involved in skincare, I became a product junkie (still am) and was trying everything under the sun. I eventually learned what I needed to do, and had a great need to simplify my skincare routine. I developed Ready 24 using the ingredients I love that made my skin ready for square one, balance, defense and recovery.”

Jessica Pegula talk about Ready 24

Pegula collaborated with The Advantage Co, a company in her hometown, to launch the skincare brand “Ready 24.” The brand’s name is derived from its promise of providing 24-hour skincare solutions and holds significance as Pegula’s birthday falls on February 24th. This unique combination of factors gives the name “Ready 24” a deeper meaning and relevance.

Jessica Pegula has candidly shared her personal struggle with finding effective skincare solutions to maintain her skin’s condition amidst various weather conditions encountered during her tennis matches. Ready 24, her skincare brand, offers four distinct products available for purchase online, catering to different skincare needs. The range includes the affordable $30 Moisturizing Stick and the comprehensive $90 24/7 routine, comprising the Restorative Vitamin C Cleanser, Refreshing Lavender Mist, and Daily Antioxidant Moisturizer. Emphasizing simplicity and transparency, the ingredients of each product are clearly displayed on their respective pages, aligning with Ready 24’s mission of providing straightforward and effective skincare solutions.

Promoting products can indeed be challenging, but Jessica Pegula has proven to be a savvy social media marketer. Despite Ready 24’s modest following of 1823 (1st March 2024), Pegula has maximised the impact of influencers and talents to amplify her brand’s reach. By generously gifting the 24/7 gift boxes to numerous professional WTA tennis players, 2017 US open runner-up Madison Keys (243k followers on IG), Australian tennis player Ajla Tomljanović (374k followers on IG), 4 grand slams owner and former WTA No.1 Kim Clijsters (136k followers on IG), 2015 Wimbledon finalist Egenie Bouchard (2.4M followers on IG), and 2023 US Open champion Coco Gauff (1.6M followers on IG). Pegula has effectively leveraged their substantial social media followings. These tennis players, with their considerable online presence and influence—ranging from hundreds of thousands to millions of followers—have enthusiastically shared their experiences with Ready 24 products on their Instagram stories, tagging both Pegula and the brand’s main Instagram accounts. Given the sizeable following of professional female tennis players, this strategy has the potential to significantly bolster Ready 24’s influence among female consumer groups.

Entering the competitive skincare industry with a new brand is undeniably challenging, particularly given the presence of established and renowned competitors. To stand out and gain recognition on a global scale, it’s essential for a new brand to capture the attention of large consumer groups and provide them with authentic reviews from respected idols, reliable talents, or influencers they trust. Jessica Pegula’s journey to establish Ready 24 as a prominent skincare brand will undoubtedly be a lengthy one. However, with strategic marketing efforts and a commitment to delivering quality products, we eagerly anticipate the continued growth and success of Ready 24.