On February 22, 2024, Emirates made an official announcement regarding the signing of a multi-year contract with The Championships, Wimbledon. This milestone signifies that Emirates has now secured sponsorship deals with all four Grand Slam tournaments.

Emirates is renowned for its sponsorship presence within the world of tennis, being a prominent partner of both the ATP and WTA tours as well as the Grand Slam events. The airline initiated its sponsorship with the US Open in 2012 and expanded its involvement by establishing partnerships with the French Open in 2013 and the Australian Open in 2015.

With the new partnership deal in place, Emirates plans to roll out a comprehensive series of commercial activations throughout the 2024 Championship. These initiatives include prominent branding opportunities at two of Wimbledon’s largest venues, Centre Court and No.1 Court. Additionally, Emirates aims to engage directly with fans through interactive experiences, secure copyright privileges for digital and social media platforms, and participate in special events such as the creation of a commemorative 3D game titled “Wimbleworld” on Roblox, designed to celebrate the 100th anniversary of Centre Court.

The inaugural partnership between The Championships, Wimbledon, and Emirates has generated a palpable sense of excitement and anticipation among officials from both entities.

“From hard court to grass court – we’re proud to be growing our presence in the world of tennis. Wimbledon is a major sporting event viewed by millions around the world, and we’re delighted to be associated with such a well-respected brand.” said by Sir Tim Clark, President Emirates Airline.

Deborah Jevans CBE, Chair of the All England Club, also showing warm welcome to this new premium sponsor:”We are delighted to welcome Emirates to our family of Official Partners at Wimbledon. In partnering with Emirates, as Official Airline Partner, Wimbledon is joining forces with a premium brand and one of the world’s leading sponsors of tennis, and sport more generally. As Emirates embarks on its fourth decade supporting tennis, this exciting partnership takes the organisation’s investment and connection to the sport to the next level.”

“We have received record levels of interest from the UK and around the world in attending The Championships this year, and support from Official Partners like Emirates helps us maintain the event at the pinnacle of sport for both players and fans.” She mentioned.

The landmark partnership between Wimbledon and the esteemed global airline represents a significant milestone for the tournament. Anticipation is high as more information and activation details are set to be released in the near future. UK tennis fans can rest assured that they can expect a spectacular tennis showcase at the All England Lawn Tennis Club this year, promising an unforgettable experience for all.